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History indicates bundles of knowledge tend to form Guilds or Institutions which provide education, testing, compliance and confidence for marketing. They also have undesirable effects of forming cartels, unnecessary long noviciates, restricted entry, slowing development of the knowledge base, which plagued medieval Europe. Modern professions also form similar Guilds or more commonly Institutions, especially for sensitive subjects. But they are under attack from moves against cartels, their knowledge base taken over by the education system, and the Computer - Media is liable to take away monopolies - and is often used first within the profession before the general public. New professions are likely to retain bargaining power for a shorter time.


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